Ensuring the Internet Booking Engine (IBE) is engineered for optimal sales performance, maximizing revenue from tickets and ancillaries through continuous monitoring, A/B testing, and strategic enhancements.
Services
We design user experiences that guide passengers smoothly through the booking process, minimizing friction and maximizing conversions. Our UI designs focus on clarity, usability, and upsell opportunities, ensuring that the flow from searching for flights to final checkout is intuitive, engaging, and optimized for sales.
Our development team builds and maintains robust booking engines and mobile apps that are tailored to the airline’s specific needs. We ensure the technical foundation is scalable, secure, and optimized for speed—delivering fast, reliable performance under high traffic loads. By integrating upsell and cross-sell functionalities directly into the booking process, we drive higher basket values while maintaining a frictionless user experience.
Our DXP and CMS solutions allow for seamless content management, enabling you to quickly update and localize content on the web and on mobile across markets. Whether it’s updating promotions or tailoring content to specific user segments, our systems allow your marketing team to remain agile and responsive. This ensures you can maximize conversions through highly relevant, timely content.
We provide in-depth analytics that reveal key performance indicators such as conversion rates, look-to-book ratios, ancillary revenues per flight routes or funnel drop-off rates. Using data science and machine learning tools, we offer predictive insights that help you understand future customer behaviors and identify opportunities for optimizing your sales funnel.
Our CRO services are focused on continuously improving your IBE’s performance. Through A/B testing, user behavior tracking, and data-driven adjustments, we optimize the booking journey to maximize conversions and increase revenue per passenger. By testing different layouts, call-to-action buttons, and promotional placements, we ensure that every element of the booking flow is fine-tuned for success.
How do we do it?
PLAY airlines’ white-label booking engine became a bottleneck, unable to meet their growing operational needs. With only 6 months to launch a new IBE in time for their first transatlantic flights, PLAY needed a custom solution that integrated with their existing systems and aligned with their playful brand.
We developed a custom Internet Booking Engine (IBE) that seamlessly integrated with PLAY’s Passenger Service System (PSS). The new booking flow prioritized simplicity, efficiency, and brand alignment, creating an intuitive user experience that made booking easy and enjoyable. Despite the tight timeline, the system was designed to be scalable and adaptable for future growth.
The new IBE was delivered on time, supporting PLAY’s critical US expansion. It improved operational control, enhanced the user experience, and laid the groundwork for future features like web check-in and post-booking journeys. Our partnership continued as PLAY’s digital platform evolved with their growth.
Frontier Airlines approached us with the challenge of increasing signups for their Discount Den membership program, which offered exclusive fare discounts but was not converting as expected. The benefits of the program were not clearly communicated, and the user journey during the booking process made it difficult for potential customers to recognize the value.
We redesigned the membership representation within the booking flow and in the profile page to make the Discount Den benefits more compelling and visually appealing. Key changes included highlighting discounts with improved visuals and restructuring the content to clearly showcase the savings for members. We also added banners and clearer call-to-actions to nudge users towards the signup process.
As a result, Frontier saw an immediate 50-60% increase in Discount Den signups and renewals. This led to notable growth in ancillary revenue and new opportunities from a larger pool of validated email signups for future promotions.
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